Senior by default
Every engagement is owned by founders and senior operators.
——THE FOUNDER
The operator behind B2CNest
B2CNest exists because most growth agencies are run by marketers who've never owned a P&L. Dhheeraj Bhatia has — for 14 years.
2010
Started in fashion retail
Cut teeth in operations and merchandising for emerging Indian fashion labels.
2014
Built a profitable D2C brand
Scaled an own-label fashion brand from scratch — product, performance, marketplace.
2017
Marketplace leadership work
Partnered with senior teams at Amazon India and Myntra on category and brand strategy.
2020
Built an app ecosystem
Founded and scaled a consumer app ecosystem across content, commerce and community.
2024
Founded B2CNest
A consulting and media partner distilled from 14 years of operator experience.
——SELECTED WORK
Operator energy. Boutique attention
P&L-first thinking
We optimise for contribution margin, not platform metrics
Built for compounding
Systems and teams that keep working after we leave the room.